B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
70%
70% -- share of companies using goal based incentive programs for top-performing companies (Incentive Research Foundation study) (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Incentive Research Foundation
Primary
Tier B
https://prezzee.com/en-us/blog/your-guide-to-successful-gift-card-incentive-programs ↗
Source Article
Gift Card Incentive Programs
Your Guide To Successful Gift Card Incentive Programs
Incentive programs have existed since — well — humans have. However, it wasn’t until after American behavior psychologist Burrhus Frederic Skinner coined the term with his incentive theories in the 1940s that our basic human instincts were tapped…
Original Research
Incentive Research Foundation
· Original study ↗
Methodology
Incentive Research Foundation study of 300 top-performing companies with $100M+ revenue and 90% customer retention; cited by Prezzee blog
Methodology documented
Segmentation
Industrymarketing
Company SizeEnterprise
Channelcontent
Cite this stat
Plain Text
top-performing companies (Incentive Research Foundation study): 70% share of companies using goal based incentive programs. Source: Incentive Research Foundation (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/goal-based-incentive-programs-top-companies
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<blockquote cite="https://lighthousedata.io/data/goal-based-incentive-programs-top-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of companies using goal based incentive programs for top-performing companies (Incentive Research Foundation study)<br><small>Source: Incentive Research Foundation (2024) · <a href="https://lighthousedata.io/data/goal-based-incentive-programs-top-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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