B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- lead growth rate for General Motors Canada (2005)
General Motors Canada captured 24% more event leads year-over-year after switching from paper to electronic kiosks.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2005
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (8)
MarketingSherpa
Primary
Tier B
https://www.marketingsherpa.com/content_by_legacy_id?legacy_id=3180 ↗
Source Article
General Motors Tests Kiosks to Gather Car Buyer Leads: 7 Lessons Learned (Plus Results Data)
February 07, 2006
Case Study
| SUMMARY: Last year General Motors decided to junk their paper-based lead generation systems completely in favor of electronic kiosks at autoshows and summertime events across Canada. It was a huge risk that got great results. This exclusive MarketingSherpa Case Study o…
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Original Research
MarketingSherpa
· Original study ↗
Methodology
Year-over-year comparison after switching from paper to kiosk lead generation.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
General Motors Canada: 24% lead growth rate. Source: MarketingSherpa (2005). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gmc-kiosk-leads-2005
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gmc-kiosk-leads-2005" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- lead growth rate for General Motors Canada<br><small>Source: MarketingSherpa (2005) · <a href="https://lighthousedata.io/data/gmc-kiosk-leads-2005" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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