B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2.8x
2.8x -- roi for Google My Business optimization (local SEO) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.8x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://smallbusinessmarketingprofessional.com/local-seo/austin-tx/google-my-business-optimization ↗
Source Article
Google My Business Optimization in Austin, TX | Local SEO Expert
Your Google Business Profile is the single most powerful free tool for local visibility. When potential customers search for services in your area, a fully optimized GMB profile places you directly in the Google Local Pack — the coveted map section at the top of search results. Our Google My Busines…
Original Research
HubSpot
· Original study ↗
Methodology
ROI benchmark attributed to HubSpot by this vendor page, tied to claims that clients reach the Google Local Pack within 90 days; original HubSpot study not identified on page.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google My Business optimization (local SEO): 2.8x roi. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gmb-optimization-roi-per-dollar
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<blockquote cite="https://lighthousedata.io/data/gmb-optimization-roi-per-dollar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8x</strong> -- roi for Google My Business optimization (local SEO)<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/gmb-optimization-roi-per-dollar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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