B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- decrease in direction requests for Google My Business listings (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier C
https://www.binaryfountain.com/blog/?show_page=5 ↗
Source Article
Blog
Original Research
Search Engine Land
· Original study ↗
Methodology
Google analysis of Google My Business listings comparing listings with only one image to the average business, as cited from Search Engine Land
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Google My Business listings: 75% decrease in direction requests. Source: Search Engine Land (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gmb-one-image-75-fewer-direction-requests
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gmb-one-image-75-fewer-direction-requests" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- decrease in direction requests for Google My Business listings<br><small>Source: Search Engine Land (2026) · <a href="https://lighthousedata.io/data/gmb-one-image-75-fewer-direction-requests" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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