B
Evidence Grade B
Graded
under review
Safe to Cite
Current
7.5%
7.5% -- average willingness to pay premium for US and Norway consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.5%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AgBioForum
Primary
Tier A
https://agbioforum.org/consumer-willingness-to-pay-for-genetically-modified-vegetable-oil-and-salmon… ↗
Source Article
AgBioForum
Original Research
AgBioForum
· Original study ↗
Methodology
Internet survey in the US and Norway with more than 1,000 respondents per country; range 7.5-9.2%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US and Norway consumers: 7.5% average willingness to pay premium. Source: AgBioForum (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gm-wtp-average-premium-7-5-9-2
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<blockquote cite="https://lighthousedata.io/data/gm-wtp-average-premium-7-5-9-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.5%</strong> -- average willingness to pay premium for US and Norway consumers<br><small>Source: AgBioForum (2026) · <a href="https://lighthousedata.io/data/gm-wtp-average-premium-7-5-9-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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