B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61.2%
61.2% -- ad spend increase rate for Brands And Retailers (2021)
61.2% of surveyed brand and retailer employees stated their company plans to increase advertising spend over the next six months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61.2%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
98
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Glossy
Primary
Tier B
https://www.glossy.co/fashion/glossy-research-57-of-brands-and-retailers-launched-new-product-catego… ↗
Source Article
Glossy Research: 57% of brands and retailers launched new product categories last year
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-15
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
Original Research
Glossy
· Original study ↗
Methodology
Survey conducted by Glossy and Modern Retail
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands And Retailers: 61.2% ad spend increase rate. Source: Glossy (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/glossy-research-ad-spend-increase
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<blockquote cite="https://lighthousedata.io/data/glossy-research-ad-spend-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61.2%</strong> -- ad spend increase rate for Brands And Retailers<br><small>Source: Glossy (2021) · <a href="https://lighthousedata.io/data/glossy-research-ad-spend-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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