B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- ooh ad spend decline for Out of Home Advertising Association of America (2020)
OOH advertising spend was expected to end 2020 with a 20% decline compared to 2019.
- Projected/expected decline
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Out of Home Advertising Association of America
Primary
Tier B
https://www.glossy.co/beauty/glossier-adds-to-rebounding-ooh-channel-with-new-body-care-campaign/ ↗
Source Article
Glossier adds to rebounding OOH channel with new body
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Original Research
Out of Home Advertising Association of America
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Out of Home Advertising Association of America: 20% ooh ad spend decline. Source: Out of Home Advertising Association of America (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/glossier_ooh_spend_2020_vs_2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/glossier_ooh_spend_2020_vs_2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ooh ad spend decline for Out of Home Advertising Association of America<br><small>Source: Out of Home Advertising Association of America (2020) · <a href="https://lighthousedata.io/data/glossier_ooh_spend_2020_vs_2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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