B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30,700,000
30,700,000 -- tv viewers for Rede Globo telenovela 'The Mistress of the Piece' (2019)
The Rede Globo telenovela 'The Mistress of the Piece' reached an estimated 30.7 million viewers during its peak audience of 44.3 rating points on August 19, 2019, based on Kantar Ibope Media conversions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30,700,000
Unit
Count
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar Ibope Media
Primary
Tier B
https://agencia.vision/en/blog/online-or-offline-marketing-which-is-the-best-strategy/?doing_wp_cron… ↗
Source Article
Online or Offline Marketing: which is the best strategy?
Original Research
Kantar Ibope Media
· Original study ↗
Methodology
Kantar Ibope Media audience measurement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rede Globo telenovela 'The Mistress of the Piece': 30,700,000 tv viewers. Source: Kantar Ibope Media (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/globo-telenovela-viewers-30-7m
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<blockquote cite="https://lighthousedata.io/data/globo-telenovela-viewers-30-7m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30,700,000</strong> -- tv viewers for Rede Globo telenovela 'The Mistress of the Piece'<br><small>Source: Kantar Ibope Media (2019) · <a href="https://lighthousedata.io/data/globo-telenovela-viewers-30-7m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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