B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$200,000,000
$200,000,000 -- industry revenue for global scent marketing industry (2014)
In 2014, the global scent marketing industry generated an estimated $200 million in revenue.
- Estimated figure reported by an industry representative
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$200,000,000
Unit
Currency Usd
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Scent World Events
Primary
Tier B
https://www.airscent.com/the-cents-in-scents-how-aroma-branding-is-increasing-bottom-dollar/ ↗
Source Article
The Cents In Scents: How Aroma Branding Increases Revenue
Houses of worship, particularly churches, have been harnessing the fragrant power of ambient scenting for centuries. Long before big corporations and retail establishments ever got wind of the idea, certain haunting aromas, such as frankincense, have been associated with the ceremonies and rituals o…
Original Research
Scent World Events
· Original study ↗
Methodology
Estimate cited from Jennifer Dublino, VP of development at Scent World Events
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global scent marketing industry: $200,000,000 industry revenue. Source: Scent World Events (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-scent-marketing-industry-revenue-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-scent-marketing-industry-revenue-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$200,000,000</strong> -- industry revenue for global scent marketing industry<br><small>Source: Scent World Events (2014) · <a href="https://lighthousedata.io/data/global-scent-marketing-industry-revenue-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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