B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
$176,900,000,000
$176,900,000,000 -- retail media revenue for global retail media (2025)
Global retail media revenues are projected to reach $176.9 billion in 2025.
- projected figure
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$176,900,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Flow
Primary
Tier B
https://flowplatform.com/blog/retail-media-trends/ ↗
Source Article
6 Key Retail Media Trends in 2026 - Flow
Retail media is poised to reshape the advertising landscape in 2025, with projected global revenues of $176.9 billion, marking an impressive 18.6% growth year-over-year. This surge highlights the importance of retail media as a critical channel for marketers, offering opportunities to achieve precis…
Original Research
Flow
· Original study ↗
Methodology
Projected figure cited in Flow blog; original forecaster not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global retail media: $176,900,000,000 retail media revenue. Source: Flow (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-retail-media-revenue-2025
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<blockquote cite="https://lighthousedata.io/data/global-retail-media-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$176,900,000,000</strong> -- retail media revenue for global retail media<br><small>Source: Flow (2025) · <a href="https://lighthousedata.io/data/global-retail-media-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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