B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

88%

88% -- share of researchers running global studies for market and UX researchers (2026)

2026  · n=100  · Tremendous

88% of market and UX researchers surveyed are already running studies with global participants.

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Attribution: Tremendous View source
Lighthouse Research Team
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Source verified Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
market and UX researchers
Sample Size
100
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Tremendous Primary Tier A
https://www.tremendous.com/resources/global-research-ops-playbook/ ↗
Confidence: 32/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Global Research Ops Playbook
The global research ops playbook for 2026 We surveyed 100 market and UX researchers to find out where global research programs break down across recruiting, data quality, fielding, and incentives. Here's what the data says, and what leading teams are doing about it. How to scale higher-quality globa…
Original Research
Tremendous · Original study ↗

Survey of 100 market and UX researchers by Tremendous

Methodology documented
IndustryMarket Research RegionGlobal RoleMarket Researcher
Plain Text
market and UX researchers: 88% share of researchers running global studies. Source: Tremendous (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-research-studies-2026
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<blockquote cite="https://lighthousedata.io/data/global-research-studies-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share of researchers running global studies for market and UX researchers<br><small>Source: Tremendous (2026) · <a href="https://lighthousedata.io/data/global-research-studies-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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