B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

52%

52% -- gaming audience penetration for Global population (2023)

2023  · n=1,400  · Unity

52% of the global population play games.

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Attribution: Unity View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2023
Entity
Global population
Sample Size
1,400
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Unity Primary Tier B
https://synqua.com/what-gamers-are-looking-for-in-casual-multiplayer-games/ ↗
Confidence: 56/100 Vintage: 2023 Channel: Deep Crawl
Source Article
What Gamers are Looking for in Casual Multiplayer Games - Synqua
What Gamers are Looking for in Casual Multiplayer Games Gain an advantage in planning your next mobile multiplayer game development project Insights derived from a comprehensive survey conducted by Unity with more than 1,400 multiplayer gamers across the US, UK, Japan, and Korea uncovered their desi…
Original Research
Unity · Original study ↗

Unity survey of ~1,400 multiplayer gamers (even split core/casual) across US, UK, Japan, and Korea; casual = 2+ hrs weekly gaming incl. 30+ min multiplayer, core = 4+ hrs multiplayer weekly. No explicit date in article; Unity multiplayer survey published 2023.

Methodology documented
Industrymarketing
Plain Text
Global population: 52% gaming audience penetration. Source: Unity (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-population-plays-games-52
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-population-plays-games-52" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- gaming audience penetration for Global population<br><small>Source: Unity (2023) · <a href="https://lighthousedata.io/data/global-population-plays-games-52" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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