B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- share of people who shop online for Global consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigpxl.com
Primary
Tier C
https://bigpxl.com/social-media-advertising/ ↗
Source Article
Social Media Advertising as Digital Marketing Services by BigPxl
Original Research
bigpxl.com
· Original study ↗
Methodology
Agency blog citing unnamed survey; original source not identified
Methodology documented
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Global consumers: 85% share of people who shop online. Source: bigpxl.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-online-shopping-share-85-percent
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<blockquote cite="https://lighthousedata.io/data/global-online-shopping-share-85-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of people who shop online for Global consumers<br><small>Source: bigpxl.com (2026) · <a href="https://lighthousedata.io/data/global-online-shopping-share-85-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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