C
Evidence Grade C
Use with Hedging
Dated
49%
49% — data driven customer experience satisfaction without cdp for Global organisations without CDP (2023)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2023
Entity
Study Type
Unknown
Geography
Global
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (3)
Tealium
Primary
Tier A
https://tealium.com/blog/customer-data-platform/state-of-the-cdp-2023-companies-using-a-cdp-are-more… ↗
Source Article
For the fourth edition of our State of the CDP 2023 report, through an independent firm, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries. The responses have revealed that Customer Data Platforms (CDPs) have proven critical to organizational growth during demanding ti…
Also cited by
2026-05-01
ANER (Associação Nacional de Editores de Publicações)
https://aner.org.br/noticias/2019-state-of-the-freedom-of-the-press-a-cision-sta…
2026-05-01
Original Research
Tealium
· Original study ↗
Methodology
Tealium 2023 State of the CDP Report - satisfaction in capacity to create relevant data-driven customer experiences
Study: Unknown
Segmentation
Industrymarketing_tech
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Global organisations without CDP: 49% data driven customer experience satisfaction without cdp. Source: Tealium (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/global-no-cdp-customer-experience-satisfaction-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-no-cdp-customer-experience-satisfaction-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> — data driven customer experience satisfaction without cdp for Global organisations without CDP<br><small>Source: Tealium (2023) · <a href="https://lighthousedata.io/data/global-no-cdp-customer-experience-satisfaction-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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