B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- mobile advertising adoption rate for Mobile game publishers globally on Google Play (2025)
74% of mobile games/publishers globally on Google Play leverage mobile advertising.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
42matters
Primary
Tier A
https://data.42matters.com/japan-mobile-gaming-statistics ↗
Source Article
Japan Mobile Game Market Statistics in 2025 for Android | 42matters
App Market Overview: Japanese Mobile Games on Google Play
- How Many Mobile Game Developers Are From Japan? There are 1,398 Japanese mobile Game developers active on Google Play. Learn more!
- How Many Mobile Games Have Been Built by Japanese Developers? Out of the 245,718 apps available on Google P…
Original Research
42matters
· Original study ↗
Methodology
Global benchmark from 42matters app intelligence data on Google Play games; share of games monetizing via mobile advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile game publishers globally on Google Play: 74% mobile advertising adoption rate. Source: 42matters (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-mobile-games-mobile-advertising-adoption
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<blockquote cite="https://lighthousedata.io/data/global-mobile-games-mobile-advertising-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- mobile advertising adoption rate for Mobile game publishers globally on Google Play<br><small>Source: 42matters (2025) · <a href="https://lighthousedata.io/data/global-mobile-games-mobile-advertising-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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