B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
9.5%
9.5% -- media ad spending growth rate for global media advertising (2024)
WPP Media's global 'This Year Next Year' report estimated 2024 media ad spending growth at 9.5%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://www.wppmedia.com/sk/news/ChallengeMeetsGrowth ↗
Source Article
Challenge meets growth
Perspective5th Jan 2025•5 minute read
Challenge meets growth
2024 was not an easy year in the Middle East and North Africa. As a result, our industry faced significant challenges.
We saw multinational brands face boycotts across the GCC, Levant, and North African markets. Supply chain disruptions an…
Original Research
WPP Media
· Original study ↗
Methodology
WPP Media 'This Year Next Year' (TYNY) global forecast report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global media advertising: 9.5% media ad spending growth rate. Source: WPP Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-media-ad-spend-growth-9-5
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<blockquote cite="https://lighthousedata.io/data/global-media-ad-spend-growth-9-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.5%</strong> -- media ad spending growth rate for global media advertising<br><small>Source: WPP Media (2024) · <a href="https://lighthousedata.io/data/global-media-ad-spend-growth-9-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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