B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12.4%
12.4% -- global linear tv share for Global linear TV advertising share of total media spend (2026)
Global linear TV advertising accounts for 12.4% of total global media spend in 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
GeoSpotmedia Research
Primary
Tier A
https://blog.geospot.media/ctv-advertising-trends-2026/ ↗
Source Article
CTV Advertising Trends 2026: The $72 Billion Shift From Linear TV
CTV Is Eating Linear TV’s Lunch What the $72 Billion Shift Means for Advertisers
A comprehensive analysis of the structural transformation in television advertising, programmatic CTV strategy, and audience migration across the US, UK, Canada, and Australia.
Executive Summary
Television advertising i…
Original Research
GeoSpotmedia Research
· Original study ↗
Methodology
Projected share of global media spend attributed to linear TV advertising
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Global linear TV advertising share of total media spend: 12.4% global linear tv share. Source: GeoSpotmedia Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-linear-tv-share-2026
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<blockquote cite="https://lighthousedata.io/data/global-linear-tv-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.4%</strong> -- global linear tv share for Global linear TV advertising share of total media spend<br><small>Source: GeoSpotmedia Research (2026) · <a href="https://lighthousedata.io/data/global-linear-tv-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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