B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$68,000,000,000
$68,000,000,000 -- digital ad fraud losses for global digital advertising (2022)
Global digital ad fraud losses reached $68 billion in 2022.
- Estimates vary depending on methodology
- Reported by Juniper Research
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$68,000,000,000
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Juniper Research
Primary
Tier B
https://adduro.io/blog/2025/04/ott-fraud-wasted-budget/ ↗
Source Article
OTT Fraud: What You’re Not Being Told
OTT Advertising Fraud
Let’s talk about the three words no one in OTT wants to say out loud: ad fraud exists.
Yes, even if your vendor uses DoubleVerify. Even if IAS gave you a shiny report. Even if your dashboard says “1 million impressions” in big, confident letters.
OTT ad fraud is everywhere. And…
Original Research
Juniper Research
· Original study ↗
Methodology
Juniper Research estimate; estimates vary by methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global digital advertising: $68,000,000,000 digital ad fraud losses. Source: Juniper Research (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-digital-ad-fraud-losses-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-digital-ad-fraud-losses-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$68,000,000,000</strong> -- digital ad fraud losses for global digital advertising<br><small>Source: Juniper Research (2022) · <a href="https://lighthousedata.io/data/global-digital-ad-fraud-losses-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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