B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$25,900,000,000
$25,900,000,000 -- ctv ad revenue for global CTV advertising (2023)
GroupM's mid-year forecast estimated global CTV ad revenue at $25.9 billion in 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$25,900,000,000
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM
Primary
Tier B
https://adlook.com/blog/programmatic-on-ctv-as-smart-as-we-think/ ↗
Source Article
Programmatic on CTV: As Smart as We Think?
Original Research
GroupM
· Original study ↗
Methodology
GroupM mid-year forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global CTV advertising: $25,900,000,000 ctv ad revenue. Source: GroupM (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ctv-ad-revenue-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-ctv-ad-revenue-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$25,900,000,000</strong> -- ctv ad revenue for global CTV advertising<br><small>Source: GroupM (2023) · <a href="https://lighthousedata.io/data/global-ctv-ad-revenue-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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