B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2%
2% -- content spend growth rate for global TV and streaming industry (2024)
Global content investment grew by 2% in 2024, driven by US election ad spend, the Summer Olympics, and the resolution of the 2023 Hollywood strikes.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ampere Analysis
Primary
Tier B
https://digitalmediawire.com/streamers-to-overtake-commercial-broadcasters-in-global-content-spend/ ↗
Source Article
Streamers To Overtake Commercial Broadcasters In Global Content Spend
Broadband TV News reports: “Streaming platforms will outpace commercial broadcasters as a subdued advertising market slows broadcaster growth, according to a new forecast. Ampere Analysis predicts that global content spend will increase by just 0.4% year-on-year to reach $248bn in 2025. This follows…
Original Research
Ampere Analysis
· Original study ↗
Methodology
Ampere Analysis; growth driven by US election ad spend, Summer Olympics, and end of Hollywood strikes
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelcontent
Cite this stat
Plain Text
global TV and streaming industry: 2% content spend growth rate. Source: Ampere Analysis (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-content-spend-growth-2024
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<blockquote cite="https://lighthousedata.io/data/global-content-spend-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- content spend growth rate for global TV and streaming industry<br><small>Source: Ampere Analysis (2024) · <a href="https://lighthousedata.io/data/global-content-spend-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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