B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- churn reduction for Global brand (2025-11)
A global brand achieved a 35% reduction in churn by personalizing post-purchase messaging using Solsten's psychological data.
- Vendor-reported case study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Solsten
Primary
Tier B
https://elaris.new/blog/black-friday ↗
Source Article
AI’s First Big Real-World Impact on Black Friday Shopping Traffic: Why Psychological Data Unlocks True Personalization
AI’s First Big Real-World Impact on Black Friday Shopping Traffic: Why Psychological Data Unlocks True Personalization
Solsten Staff • 2025-12-05
Black Friday has always been the ultimate stress test for retailers and marketers. Billions of dollars, millions of shoppers, and a global race for attent…
Original Research
Solsten
· Original study ↗
Methodology
Using AI-personalized messaging
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
Global brand: 35% churn reduction. Source: Solsten (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-brand-churn-reduction
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<blockquote cite="https://lighthousedata.io/data/global-brand-churn-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- churn reduction for Global brand<br><small>Source: Solsten (2025-11) · <a href="https://lighthousedata.io/data/global-brand-churn-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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