B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43,000,000
43,000,000 -- fortnightly reach for Global (Billboards by Global) (2025)
Billboards by Global reaches over 43 million people fortnightly across its 4,500+ UK billboard sites.
- Figure is company-reported, not independently audited
- Figure is 43M+ (greater than 43 million)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Global
Primary
Tier B
https://bdooh.com/news/billboards-now-sell-on-proof/ ↗
Source Article
Even billboards now sell on proof, not presence — BDOOH
Even billboards now sell on proof, not presence
Global relaunched the UK's biggest billboard network as 'Billboards by Global' — and led not with reach but with measurement: an 'Outcomes' modelling tool and a pilot showing billboards drove 2.4x more brand-building impact when on the plan. When even …
Original Research
Global
· Original study ↗
Methodology
Company-reported audience reach figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global (Billboards by Global): 43,000,000 fortnightly reach. Source: Global (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-billboards-reach-43m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-billboards-reach-43m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43,000,000</strong> -- fortnightly reach for Global (Billboards by Global)<br><small>Source: Global (2025) · <a href="https://lighthousedata.io/data/global-billboards-reach-43m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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