B Evidence Grade B Safe to Cite Dated

$1 -- cost per install for global average for iPhone and iPad apps (2023)

Name: Cost Per Install Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-01

2023 · Business of Apps

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Attribution: Business of Apps View source

Lighthouse Research Team

Last verified: 2026-08-13 · How we verify data →

Source verified Evidence graded

Value

Unit

Currency Usd

Data Vintage

2023

Entity

global average for iPhone and iPad apps

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Business of Apps Primary Tier A

https://asodesk.com/blog/failing-to-recoup-app-advertising-costs-what-can-i-do/ ↗

Confidence: 73/100 Vintage: 2023 Channel: Common Crawl

Source Article

CPI Advertising Networks (2026)

Cost per install (CPI) is a type of CPA model. It implies charging for an instance when a mobile app copy is installed on a smartphone or tablet computer. To calculate the cost per install total, expenditure on ads to drive app installs should be divided over a total number of installs that were gen…

Also cited by

targetoo.com https://www.targetoo.com/all-blog/2019/10/29/cpi-on-openrtb-guide-basics

2026-07-10

Asodesk https://asodesk.com/blog/failing-to-recoup-app-advertising-costs-what-can-i-do/

2026-07-04

Original Research

Business of Apps · Original study ↗

Methodology

Industry benchmarks based on app installs.

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

global average for iPhone and iPad apps: $1 cost per install. Source: Business of Apps (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-average-cpi-ios-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/global-average-cpi-ios-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- cost per install for global average for iPhone and iPad apps<br><small>Source: Business of Apps (2023) · <a href="https://lighthousedata.io/data/global-average-cpi-ios-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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