B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- share of adults victimized by scams for Global adults (2025)
23% of adults globally have had money stolen through scam activity according to the 2025 Global State of Scams report.
- Rates are significantly higher in South America and Africa
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Global Anti Scam Alliance
Primary
Tier B
https://www.hellowarrant.com/blog/meta-s-scam-ad-problem-and-what-it-means-for-digital-advertising ↗
Source Article
Meta’s Scam Ad Problem and What It Means for Digital Advertising
Meta’s Scam Ad Problem and What It Means for Digital Advertising
Recent internal company documents reportedly accessed by Reuters show that Meta may generate up to 10 percent of its annual revenue, about 16 billion dollars, from scam advertising and promotions for banned goods. The documents reveal …
Original Research
Global Anti Scam Alliance
· Original study ↗
Methodology
Global Anti Scam Alliance 2025 Global State of Scams report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global adults: 23% share of adults victimized by scams. Source: Global Anti Scam Alliance (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-adults-scammed-23pct
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<blockquote cite="https://lighthousedata.io/data/global-adults-scammed-23pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of adults victimized by scams for Global adults<br><small>Source: Global Anti Scam Alliance (2025) · <a href="https://lighthousedata.io/data/global-adults-scammed-23pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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