B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.2%
9.2% -- growth rate for global advertising market (2022)
Dentsu ad spend forecasts show global advertising growth of 9.2% in 2022.
- Forecasted metric
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Lighthouse Research Team
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Evidence graded
Value
9.2%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
dentsu
Primary
Tier A
https://www.dentsu.com/za/en//reports/ad_spend_forecasts_jan_2022 ↗
Source Article
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dentsu ad spend forecasts show global growth of 9.2% in 2022, with the advertising market reaching US$745.0 billion, exceeding the 2019 pre-pandemic spend levels by US$117.2 billion.
2022 builds on a stronger than expected recovery in 2021 when global ad spend exceeded 2019 levels by 8.7% and increa…
Original Research
dentsu
· Original study ↗
Methodology
dentsu ad spend forecasts
Methodology documented
Segmentation
Channelcommon_crawl
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global advertising market: 9.2% growth rate. Source: dentsu (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ad-spend-growth-2022
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<blockquote cite="https://lighthousedata.io/data/global-ad-spend-growth-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.2%</strong> -- growth rate for global advertising market<br><small>Source: dentsu (2022) · <a href="https://lighthousedata.io/data/global-ad-spend-growth-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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