B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.9%
5.9% -- ad revenue growth rate for global advertising (2023)
Global advertising revenue is expected to grow by 5.9% in 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.9%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM
Primary
Tier B
https://martechasia.net/features/adtech-trends-that-will-dominate-2023/ ↗
Source Article
AdTech trends that will dominate 2023 | MartechAsia
Innovating and adapting to evolving market dynamics will help advertisers and publishers thrive in 2023
According to GroupM, global advertising revenue is expected to grow by 5.9% in 2023.
As the industry heads towards choppy waters in 2023, brands must find their niche and focus on performant adver…
Original Research
GroupM
· Original study ↗
Methodology
GroupM forecast cited by MartechAsia
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global advertising: 5.9% ad revenue growth rate. Source: GroupM (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ad-revenue-growth-2023
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<blockquote cite="https://lighthousedata.io/data/global-ad-revenue-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.9%</strong> -- ad revenue growth rate for global advertising<br><small>Source: GroupM (2023) · <a href="https://lighthousedata.io/data/global-ad-revenue-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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