B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
5.3%
5.3% -- ad investment growth rate forecast for global advertising (2024)
Global advertising investment growth rate is projected to decelerate to 5.3% in 2024.
- excludes spend on U.S. political advertising
- represents an improvement in real terms adjusting for inflation
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.3%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://www.wppmedia.com/news/tyny-2024 ↗
Source Article
Media is changing. So are we. WPP Media
Research4th Dec 2023
This Year Next Year 2023: Our global advertising forecast for 2023-2024
Today we're releasing our end-of-year edition of our “This Year Next Year” advertising forecast, which evaluates global advertising investment for 2023 and anticipates trends in investment for 2024. The repo…
Original Research
WPP Media
· Original study ↗
Methodology
WPP Media forecast projection
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global advertising: 5.3% ad investment growth rate forecast. Source: WPP Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ad-growth-forecast-2024
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<blockquote cite="https://lighthousedata.io/data/global-ad-growth-forecast-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.3%</strong> -- ad investment growth rate forecast for global advertising<br><small>Source: WPP Media (2024) · <a href="https://lighthousedata.io/data/global-ad-growth-forecast-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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