B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$32
$32 -- average extra spend per gift card redemption for gift card recipients (2026)
Consumers who spend more than the face value of their gift card add an average of $31.75 in extra spending per redemption.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$32
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lacek Group
Primary
Tier C
https://gogiftcards.app/blog/gift-card-recipients-spend-more ↗
Source Article
Why Gift Card Recipients Spend 61% More — And How to Capitalize
Why Gift Card Recipients Spend 61% More — And How to Capitalize
61% of gift card recipients spend beyond their card value. Learn the psychology behind overspend and 5 strategies to maximize it.
The Gift Card Overspend Effect Is Real — and Massive
Gift cards aren't just a convenient gifting solution.…
Original Research
Lacek Group
· Original study ↗
Methodology
Research by the Lacek Group, cited by GoGiftCards blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
gift card recipients: $32 average extra spend per gift card redemption. Source: Lacek Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gift-card-extra-spend-31-75
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gift-card-extra-spend-31-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$32</strong> -- average extra spend per gift card redemption for gift card recipients<br><small>Source: Lacek Group (2026) · <a href="https://lighthousedata.io/data/gift-card-extra-spend-31-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.