B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39,468
39,468 -- consumers sampled for Gifflar sampling campaign (London & Manchester) (2025)
39,468 consumers sampled Gifflar across 129 offices in London and Manchester during the campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
39,468
Unit
Count
Data Vintage
2025
Entity
Sample Size
39,468
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GEMS Sampling
Primary
Tier B
https://www.gems-sampling.com/case-studies/gifflar/ ↗
Source Article
Gifflar - Amazing Targeted Sampling Sales Increase of 43%
Drive trial, awareness, and education of Gifflar amongst 25 to 44 year old, ABC1 working professionals in office environments across London & Manchester.
Support retailers by fostering habitual purchases amongst consumers who prioritise quality, and seek premium snack options, alongside a two-pronge…
Original Research
GEMS Sampling
· Original study ↗
Methodology
Agency-reported sampling campaign reach
Methodology documented
Segmentation
IndustryRetail
RegionUK
Channelevents
Cite this stat
Plain Text
Gifflar sampling campaign (London & Manchester): 39,468 consumers sampled. Source: GEMS Sampling (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gifflar-sampling-reach-39468
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gifflar-sampling-reach-39468" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39,468</strong> -- consumers sampled for Gifflar sampling campaign (London & Manchester)<br><small>Source: GEMS Sampling (2025) · <a href="https://lighthousedata.io/data/gifflar-sampling-reach-39468" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.