B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
150
150 -- press coverage count for GetYourGuide NYC tour bus takeover campaign (2026)
The GetYourGuide NYC tour bus takeover campaign was featured in 150 separate press pieces.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
150
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Billion Dollar Boy
Primary
Tier B
https://www.billiondollarboy.com/work/getyourguide ↗
Source Article
GetYourGuide NYC takeover case study | Creator travel marketing | BDB
Get Your Guide
Originals
The challenge
Beyond Traditional Tourism
GetYourGuide needed to grow brand awareness and position itself as the home of unforgettable travel experiences. The goal was to move beyond traditional tourism marketing by leveraging celebrity social buzz to show the "real" New York…
Original Research
Billion Dollar Boy
· Original study ↗
Methodology
Agency case study reporting earned media coverage count
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GetYourGuide NYC tour bus takeover campaign: 150 press coverage count. Source: Billion Dollar Boy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/getyourguide-nyc-takeover-press-pieces
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<blockquote cite="https://lighthousedata.io/data/getyourguide-nyc-takeover-press-pieces" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>150</strong> -- press coverage count for GetYourGuide NYC tour bus takeover campaign<br><small>Source: Billion Dollar Boy (2026) · <a href="https://lighthousedata.io/data/getyourguide-nyc-takeover-press-pieces" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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