0.11% -- ad click through rate average for Germany's online ad click-through rates (2009-12)

Name: Ad Click Through Rate Average Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-13

2009-12 · TOMORROW FOCUS AG and Comscore, Inc.

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Attribution: TOMORROW FOCUS AG and Comscore, Inc. View source

Lighthouse Research Team

Last verified: 2026-08-13 · How we verify data →

Source verified Evidence graded

Value

0.11%

Unit

Percentage

Data Vintage

2009-12

Entity

Germany's online ad click-through rates

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

TOMORROW FOCUS AG and Comscore, Inc. Primary Tier A

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/Advertising_Beyond_Click ↗

Confidence: 72/100 Vintage: 2009-12 Channel: Deep Crawl

Source Article

TOMORROW FOCUS and Comscore Announce Results of ‘Brand Advertising Online in Germany’ Study at DLD Conference

TOMORROW FOCUS and Comscore Announce Results of ‘Brand Advertising Online in Germany’ Study at DLD Conference Low Click-Through Rates Lead to Under-Valuation of Online As Brand Building Channel Munich, Germany, January 26, 2011 – TOMORROW FOCUS AG and Comscore, Inc. (NASDAQ: SCOR) presented the resu…

Original Research

TOMORROW FOCUS AG and Comscore, Inc. · Original study ↗

Segmentation

Industrymarketing RegionDE RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

Germany's online ad click-through rates: 0.11% ad click through rate average. Source: TOMORROW FOCUS AG and Comscore, Inc. (2009-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/germany-online-ad-ctr-average-dec-2009

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<blockquote cite="https://lighthousedata.io/data/germany-online-ad-ctr-average-dec-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.11%</strong> -- ad click through rate average for Germany's online ad click-through rates<br><small>Source: TOMORROW FOCUS AG and Comscore, Inc. (2009-12) · <a href="https://lighthousedata.io/data/germany-online-ad-ctr-average-dec-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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