B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- willingness to pay extra for sustainable travel for German travellers (2024)
According to the 2024 Reiseanalyse survey, about 20% of German respondents are willing to pay extra for environmentally friendly travel options.
- Stated as 'about 20%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forschungsgemeinschaft Urlaub und Reisen
Primary
Tier B
https://klebergroup.com/the-dach-tourism-insider-june-2025/ ↗
Source Article
The DACH Tourism Insider - July 2025 - KLEBER GROUP
Discover the latest travel industry trends, insights, and Kleber Group news.
Here’s a sneak peek of what you’ll discover inside:
- How to connect with Gen Z travellers
- Why fam trips are more than just perks
- The rise of longevity travel
- Exciting news on Kleber Group’s new partnerships and marke…
Original Research
Forschungsgemeinschaft Urlaub und Reisen
· Original study ↗
Methodology
Reiseanalyse 2024 survey by Forschungsgemeinschaft Urlaub und Reisen, regarding 2025 holiday choices
Methodology documented
Segmentation
IndustryTravel
RegionEMEA
Cite this stat
Plain Text
German travellers: 20% willingness to pay extra for sustainable travel. Source: Forschungsgemeinschaft Urlaub und Reisen (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/germans-willing-pay-extra-sustainable-travel
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<blockquote cite="https://lighthousedata.io/data/germans-willing-pay-extra-sustainable-travel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- willingness to pay extra for sustainable travel for German travellers<br><small>Source: Forschungsgemeinschaft Urlaub und Reisen (2024) · <a href="https://lighthousedata.io/data/germans-willing-pay-extra-sustainable-travel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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