B
Evidence Grade B
Graded
under review
Safe to Cite
Current
56%
56% -- consumer preference for personalised advice for German retail bank customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
msg
Primary
Tier B
https://banking.vision/en/personalisation-banking ↗
Source Article
More relevance, more connection: Why personalisation in banking is no longer a nice-to-have
Original Research
msg
· Original study ↗
Methodology
msg Customer Experience (CX) Score study surveying over 1,000 bank customers in Germany
Methodology documented
Segmentation
Industryfinance
Cite this stat
Plain Text
German retail bank customers: 56% consumer preference for personalised advice. Source: msg (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/german-bank-customers-personalised-advice-56pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/german-bank-customers-personalised-advice-56pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- consumer preference for personalised advice for German retail bank customers<br><small>Source: msg (2026) · <a href="https://lighthousedata.io/data/german-bank-customers-personalised-advice-56pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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