B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- campaign roi for Rexona Gerak Tak Terbatas campaign (2020)
The Rexona Gerak Tak Terbatas (Unlimited Moves) campaign achieved a 20% ROI.
- Normal benchmark ROI noted as 4%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rexona
Primary
Tier C
https://redcomm.co.id/case-studies/a-movement-to-move-the-disabled-by-moving ↗
Source Article
A Movement To Move The Disabled By Moving
Background
The growth of mobile phone and internet penetration in Indonesia is undoubtedly swift. In January 2020, We Are Social reported: mobile phone ownership is at 124% index vs population, while internet penetration is at 64%.
This exciting growth is unfortunately followed by the growth of sede…
Original Research
Rexona
· Original study ↗
Methodology
Source: Rexona
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rexona Gerak Tak Terbatas campaign: 20% campaign roi. Source: Rexona (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gerak_app_roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gerak_app_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- campaign roi for Rexona Gerak Tak Terbatas campaign<br><small>Source: Rexona (2020) · <a href="https://lighthousedata.io/data/gerak_app_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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