B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- share purchasing beauty product due to sustainability for Gen Z beauty consumers (US & UK) (2021-06)
27% of Gen Z respondents in the US and UK actively purchased a beauty product in the last six months because of its sustainable initiatives.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2021-06
Entity
Sample Size
3,500
Geography
US & UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
KYRA
Primary
Tier B
https://www.hg.agency/genz-and-the-beauty-industry ↗
Source Article
Helen + Gertrude | Digital Marketing Agency | GenZ and the Beauty Industry
The beauty & skincare industry is both rapidly changing and growing. Generation Z (born between 1997-2012) are the leaders of this shift. Their preferences and inspiration within the space are requiring marketers to be proactive and alter their efforts to align with expectations of this group with r…
Original Research
KYRA
· Original study ↗
Methodology
KYRA Report survey of Gen Z respondents across the US and UK
Methodology documented
Segmentation
IndustryBeauty
RegionUS & UK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Gen Z beauty consumers (US & UK): 27% share purchasing beauty product due to sustainability. Source: KYRA (2021-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-sustainable-beauty-purchase-27
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-sustainable-beauty-purchase-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- share purchasing beauty product due to sustainability for Gen Z beauty consumers (US & UK)<br><small>Source: KYRA (2021-06) · <a href="https://lighthousedata.io/data/genz-sustainable-beauty-purchase-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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