B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
59%
59% -- share using social to help decide for GenZ autos shoppers (2024)
Among US GenZ shoppers, 59% use social channels to help make purchase decisions for autos.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Totem
Primary
Tier B
https://www.talktototem.com/global-insights/social-commerce-on-the-rise ↗
Source Article
Social Commerce on the Rise: a new mode for brand growth, led by GenZ, TikTok and China's playbook
Social Commerce on the Rise: a new mode for brand growth, led by GenZ, TikTok and China's playbook
Social has long been under-appreciated as a commerce engine, its true impact hidden even from strong attribution models. As paid search and performance plateau, social-commerce tactics — livestream sel…
Original Research
Totem
· Original study ↗
Methodology
Totem survey of US GenZ (n=285)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GenZ autos shoppers: 59% share using social to help decide. Source: Totem (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-social-decide-autos
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<blockquote cite="https://lighthousedata.io/data/genz-social-decide-autos" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share using social to help decide for GenZ autos shoppers<br><small>Source: Totem (2024) · <a href="https://lighthousedata.io/data/genz-social-decide-autos" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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