B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81%
81% -- willingness to pay streaming video for US Gen Z adults (2026-02)
81% of US Gen Z adults aged 18–27 are willing to pay for streaming video services.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026-02
Entity
Sample Size
1,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attest
Primary
Tier A
https://www.askattest.com/blog/research/gen-z-media-consumption ↗
Source Article
Gen Z media consumption 2026: What 1,000 young Americans told us
Original Research
Attest
· Original study ↗
Methodology
Attest survey, Feb 2026
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US Gen Z adults: 81% willingness to pay streaming video. Source: Attest (2026-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-pay-streaming-video-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-pay-streaming-video-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- willingness to pay streaming video for US Gen Z adults<br><small>Source: Attest (2026-02) · <a href="https://lighthousedata.io/data/genz-pay-streaming-video-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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