B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- share of investors using platform for money tips for Instagram (2025)
32% of Gen Z and millennial investors look for money tips on Instagram.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Morning Consult
Primary
Tier C
https://evolvedash.com/blog/social-media-accounts-for-financial-advice/ ↗
Source Article
Best Social Media Accounts to Follow for Financial Advice | EvolveDash
A “finfluencer,” or personal finance influencer, is a social media personality who specializes in sharing tips about finances and money. They establish credibility in a specific industry or niche and use social media to promote themselves. They build a devoted audience and following by sharing conte…
Original Research
Morning Consult
· Original study ↗
Methodology
Morning Consult survey cited by EvolveDash blog
Methodology documented
Segmentation
IndustryFinTech
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Instagram: 32% share of investors using platform for money tips. Source: Morning Consult (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-millennial-money-tips-instagram-32
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-millennial-money-tips-instagram-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of investors using platform for money tips for Instagram<br><small>Source: Morning Consult (2025) · <a href="https://lighthousedata.io/data/genz-millennial-money-tips-instagram-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.