B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- brand love growth for Luxury fragrances and cosmetics among Gen Z (2022)
Brand Love from Gen Z for luxury fragrances and cosmetics increased by 3% over the prior six months.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier B
https://savanta.com/knowledge-centre/view/out-with-the-old-and-in-with-the-youth/ ↗
Source Article
Out with the old and in with the youth - Savanta
How Gen Z is re-shaping luxury fashion.
“By the end of the month, Dolce & Gabbana is looking to introduce a crypto community and an NFT collection of virtual jewel boxes.” says Shashi Menon, founder of UNXD; a curated AR marketplace for digital luxury and culture. Her platform just auctioned a digit…
Original Research
Savanta
· Original study ↗
Methodology
Change over last six months per Savanta
Methodology documented
Segmentation
IndustryBeauty & Cosmetics
Company Sizesmb
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Luxury fragrances and cosmetics among Gen Z: 3% brand love growth. Source: Savanta (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-luxury-brand-love-fragrance-cosmetics
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<blockquote cite="https://lighthousedata.io/data/genz-luxury-brand-love-fragrance-cosmetics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- brand love growth for Luxury fragrances and cosmetics among Gen Z<br><small>Source: Savanta (2022) · <a href="https://lighthousedata.io/data/genz-luxury-brand-love-fragrance-cosmetics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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