B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- cable cancellation intent rate for Gen Z cable subscribers (2025)
23% of Gen Z cable subscribers plan to cancel their cable subscription within the next 12 months.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier B
https://www.oneelevate.com/article/media-fragmentation-is-hollywoods-problem-and-every-marketers ↗
Source Article
Media Fragmentation Is Hollywood’s Problem, And Every Marketer’s
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte 2025 Digital Media Trends survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z cable subscribers: 23% cable cancellation intent rate. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-cable-cancel-intent-2025
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<blockquote cite="https://lighthousedata.io/data/genz-cable-cancel-intent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- cable cancellation intent rate for Gen Z cable subscribers<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/genz-cable-cancel-intent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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