B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- share ranking affordability first among purpose driven brand traits for UK Gen Z consumers (2021)
44% of UK Gen Z consumers ranked affordability in first place when asked which traits of a purpose-driven brand are most important.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
500
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attest
Primary
Tier A
https://www.askattest.com/blog/research/how-brands-can-win-the-trust-of-gen-z ↗
Source Article
How brands can win the trust of Gen Z
Say hello to Attest Investigates! A series where I use the Attest platform to test popular hypotheses and answer your burning questions.
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Original Research
Attest
· Original study ↗
Methodology
Attest survey of 500 UK consumers aged 16-24
Methodology documented
Segmentation
Industrymarketing
RegionUK
Channelcontent
Cite this stat
Plain Text
UK Gen Z consumers: 44% share ranking affordability first among purpose driven brand traits. Source: Attest (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-affordability-top-purpose-trait-44
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-affordability-top-purpose-trait-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share ranking affordability first among purpose driven brand traits for UK Gen Z consumers<br><small>Source: Attest (2021) · <a href="https://lighthousedata.io/data/genz-affordability-top-purpose-trait-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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