B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

60%

60% -- share of generic searches leading to service provider website for B2B buyers (2025)

Name: Share Of Generic Searches Leading To Service Provider Website Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-05

2025 · Gartner

60% of generic searches started by B2B buyers lead to a service provider's website.

Secondary citation of a 2025 Gartner report in a vendor marketing blog

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-10-05 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2025

Entity

B2B buyers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier C

https://bizaigpt.com/blog/autonomous-seo-platform-in-sydney ↗

Confidence: 48/100 Vintage: 2025 Channel: Common Crawl

Source Article

Autonomous SEO Platform in Sydney: Transform Your Service Business

Original Research

Gartner · Original study ↗

Methodology

Cited as a 2025 Gartner report by a vendor blog; original not verified

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B buyers: 60% share of generic searches leading to service provider website. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generic-searches-lead-to-provider-website

HTML Embed

<blockquote cite="https://lighthousedata.io/data/generic-searches-lead-to-provider-website" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of generic searches leading to service provider website for B2B buyers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/generic-searches-lead-to-provider-website" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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