B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

50%

50% -- shoppers turned off by templated review replies for shoppers (2026)

2026  · BrightLocal

50% of shoppers state that generic, templated replies actively turn them off.

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Attribution: BrightLocal View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
shoppers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
BrightLocal Primary Tier C
https://alhena.ai/blog/automate-trustpilot-review-responses-ai/ ↗
Confidence: 23/100 Vintage: 2026 Channel: Common Crawl
Source Article
Automate Trustpilot Review Responses with AI
Original Research
BrightLocal · Original study ↗

BrightLocal 2026 Consumer Review Survey, as cited by Alhena AI blog

Methodology documented
IndustryRetail RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
shoppers: 50% shoppers turned off by templated review replies. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generic-review-replies-turn-off-shoppers-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/generic-review-replies-turn-off-shoppers-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- shoppers turned off by templated review replies for shoppers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/generic-review-replies-turn-off-shoppers-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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