B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

65%

65% -- share of search experiences that are generative for Global search (2026)

Name: Share Of Search Experiences That Are Generative Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-05

2026 · Forrester

Forrester reports that by 2026, 65% of all search experiences will be generative.

Projection/forecast by Forrester in 2025 for 2026

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Attribution: Forrester View source

Lighthouse Research Team

Last verified: 2026-10-05 · How we verify data →

Source verified Evidence graded

Value

65%

Unit

Percentage

Data Vintage

2026

Entity

Global search

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Forrester Primary Tier C

https://bizaigpt.com/blog/what-is-generative-engine-optimization ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

What Is Generative Engine Optimization (GEO)? The 2026 Definition

Original Research

Forrester · Original study ↗

Methodology

Cited as Forrester report "The Generative Search Revolution" (2025); projection for 2026. Cannot independently verify.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Global search: 65% share of search experiences that are generative. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generative-search-experiences-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/generative-search-experiences-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of search experiences that are generative for Global search<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/generative-search-experiences-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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