B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- purchase preference for charitable companies for GB general public (2014)
51% of the GB general public overall say they are more likely to buy a product or service from a company that makes donations to charity.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2014
Entity
Sample Size
2,066
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ComRes / Charities Aid Foundation
Primary
Tier A
https://savanta.com/knowledge-centre/poll/caf-corporate-responsibility-survey/ ↗
Source Article
CAF Corporate Responsibility Survey - Savanta
ComRes interviewed 2,066 GB adults online between 26th and 27th March 2014. Data were weighted to be representative of all GB adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.
Date Published: 14 Aug 2014
Categories: Business | Consumer | Public and communiti…
Original Research
ComRes / Charities Aid Foundation
· Original study ↗
Methodology
ComRes online survey of 2,066 GB adults, weighted, conducted 26-27 March 2014
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GB general public: 51% purchase preference for charitable companies. Source: ComRes / Charities Aid Foundation (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/general-public-buy-charitable-companies-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/general-public-buy-charitable-companies-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- purchase preference for charitable companies for GB general public<br><small>Source: ComRes / Charities Aid Foundation (2014) · <a href="https://lighthousedata.io/data/general-public-buy-charitable-companies-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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