B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- share of generation that has thrifted for Gen Zalpha consumers aged 13-24 (2025-01)
78% of Zalphas aged 13 to 24 in North America have thrifted.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
yPulse
Primary
Tier B
https://www.hypothesisgroup.com/genzalpha-1 ↗
Source Article
Gen Zalpha 2026 | Hypothesis Group
What Gen Zalpha can teach us
Disloyal. Fickle. Lazy. Entitled.
However, what looks like entitlement or impatience is how they have adapted to the incredibly rapid pace of change we live in today.
I wish older generations understood the burden that is on us."
A lot of people in my generation have los…
Original Research
yPulse
· Original study ↗
Methodology
yPulse trend report, Gen Z's thrift shift, North America edition
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Zalpha consumers aged 13-24: 78% share of generation that has thrifted. Source: yPulse (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-zalpha-thrifted-78pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-zalpha-thrifted-78pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of generation that has thrifted for Gen Zalpha consumers aged 13-24<br><small>Source: yPulse (2025-01) · <a href="https://lighthousedata.io/data/gen-zalpha-thrifted-78pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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