B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- share of daily audio time for YouTube (Gen Z) (2025)
YouTube accounts for 20% of Gen Z's daily audio listening time.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gen Z Audio Report (via Radio Online)
Primary
Tier B
https://www.musicdatak.com/post/gen-z-listens-to-nearly-4-hours-and-10-minutes-of-audio-every-day-ra… ↗
Source Article
Gen Z Listens to 4h10 of Audio Daily. Radio Gets 16%.
Gen Z Listens to Nearly 4 Hours and 10 Minutes of Audio Every Day. Radio Gets 16% of That Time. That Is Both the Problem and the Opportunity.
Gen Z hasn't abandoned audio. It has just built a very specific hierarchy of where radio fits.
March 07, 2026
Gen Z listens to more audio than any previous ge…
Original Research
Gen Z Audio Report (via Radio Online)
· Original study ↗
Methodology
From the 2025 Gen Z Audio Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube (Gen Z): 20% share of daily audio time. Source: Gen Z Audio Report (via Radio Online) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-youtube-share-audio-time-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-youtube-share-audio-time-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of daily audio time for YouTube (Gen Z)<br><small>Source: Gen Z Audio Report (via Radio Online) (2025) · <a href="https://lighthousedata.io/data/gen-z-youtube-share-audio-time-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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