B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- gen z search usage share for YouTube (2026)
45% of Gen Z use YouTube for search.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
chapters-eg.com
Primary
Tier C
https://chapters-eg.com/blog/social-media-management/social-search-seo/ ↗
Source Article
Social Search SEO: Gen Z Trends Reshaping Discovery
Last Updated: April 2026 | Written by the Chapters SEO Team
For the first time in search history, Google is not the starting point for a significant and growing segment of the population. Gen Z, the cohort now aged 13 to 28, and increasingly the dominant consumer force in global markets, is turning …
Original Research
chapters-eg.com
· Original study ↗
Methodology
Agency blog platform table
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 45% gen z search usage share. Source: chapters-eg.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-youtube-search-usage-2026
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<blockquote cite="https://lighthousedata.io/data/gen-z-youtube-search-usage-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- gen z search usage share for YouTube<br><small>Source: chapters-eg.com (2026) · <a href="https://lighthousedata.io/data/gen-z-youtube-search-usage-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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