B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- share waiting for black friday or cyber monday deals for Gen Z consumers (2025)
45% of Gen Z say they often wait for Black Friday or Cyber Monday deals before committing to a purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Mintel
Primary
Tier B
https://www.hg.agency/news/gen-z-holiday-shopping-playbook-for-2025 ↗
Source Article
Inflation, Tariffs, and TikTok: The New Gen Z Holiday Shopping Playbook for 2025 | Helen + Gertrude
May 29, 2025
By:
They’re moodboarding their self-care hauls in September, but waiting until Cyber Monday to check out.
That means your holiday campaign strategy needs to start way earlier than you’d think. Brands aren’t just competing for Gen Z's holiday dollars; they’re competing for their attentio…
Original Research
Mintel
· Original study ↗
Methodology
Cited from Mintel
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 45% share waiting for black friday or cyber monday deals. Source: Mintel (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-wait-black-friday-deals-2025
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<blockquote cite="https://lighthousedata.io/data/gen-z-wait-black-friday-deals-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share waiting for black friday or cyber monday deals for Gen Z consumers<br><small>Source: Mintel (2025) · <a href="https://lighthousedata.io/data/gen-z-wait-black-friday-deals-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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