B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Recent
30%
30% -- video game spending growth yoy for Gen Z consumers (Bank of America cardholders) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bank of America Institute
Primary
Tier A
https://www.fastcompany.com/91614109/elder-millennials-are-driving-a-hobby-renaissance-in-2026-but-f… ↗
Source Article
Elder millennials are driving a hobby renaissance in 2026, but ‘funflation’ could ruin the party
Want to have some fun this fall? It’ll cost you.
The Bank of America Institute has released a new report on the hobby economy, and it shows that the price of fun is going up. According to BoA card data, hobby spending increased in August by more than double the pace of overall transaction growth.…
Original Research
Bank of America Institute
· Original study ↗
Methodology
Bank of America aggregated card transaction data; 'over 30%' — lower bound used
Methodology documented
Segmentation
Industryfinance
Cite this stat
Plain Text
Gen Z consumers (Bank of America cardholders): 30% video game spending growth yoy. Source: Bank of America Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-video-game-spending-2025
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<blockquote cite="https://lighthousedata.io/data/gen-z-video-game-spending-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- video game spending growth yoy for Gen Z consumers (Bank of America cardholders)<br><small>Source: Bank of America Institute (2025) · <a href="https://lighthousedata.io/data/gen-z-video-game-spending-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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